We are delighted to announce that ERF’s own former Sales Director, Andy Laycock, has stepped into the role of Managing Director from 4th January 2021. This move sits as part of a planned and managed set of changes, focused on propelling ERF into the next stages of its growth.
Andy has been part of the ERF family for 15 years and has been a crucial part of its success during this time, working closely alongside our now former MD and current CEO, Robin Combellack.
‘This announcement is part of a planned transition, throughout which, a committed and talented team has been built. Headed by Andy Laycock, they will drive through on our investment and achieve the targets they have set themselves. Andy has played a huge role in ensuring this team is ready to go.
Andy has the company’s interests ingrained in him and has played a major role in writing and embedding our core values into the business. 15 years of working together along with 2 years of planning, mean I have every confidence Andy will expand the business and allow me to work on the group and our strategy as CEO.
As ERF enters this new phase, it is clear that more time is required on strategic rather than operational matters. The industry is changing, as is distribution and we want to be at the forefront of these changes. ‘
Andy continues to play a key role in helping ERF navigate through the COVID-19 crisis, which has presented its own unique challenges.
‘I am delighted and feel truly privileged to be given the opportunity to lead our business into the next phase of transformation. A new “Post-COVID” era is emerging, and it is one in which we will drive growth and customer service levels forward through digitalisation, whilst at the same time continuing to embrace the importance of personal relationships throughout our entire supply chain.
Early in 2021, we will launch our online business to business trading platform. As the world has accelerated its move to digital sales and customer interaction, electrical wholesaling will be no exception and ERF will be at the forefront of the independent wholesaling market moving online.
Ease of trading has been the focus throughout the complete development process, and we are very excited by how ERF Online will enhance our customer service offer.
I encourage and welcome all to make contact with us and discuss your own service requirements. I want our customers to keep returning to us because of how great trading with ERF feels.’
To coincide with Andy’s move into the role of MD, ERF is going through a planned process of digitisation. This was part of the strategy long before we even knew of COVID-19 however, the pandemic has highlighted to our business that there is a critical need for digitisation, more so than ever before.
We have been investing in digitising our business since 2018, in systems such as our new ERP system, which allows us to be cloud based and operate from any location. We are also now able to utilise the new technologies available to us with a CRM package just about to launch, which will focus on helping us to manage the relationships even better, that we have with our customers.
Shortly after, we are very excited about the launch of our B2B ecommerce website which will allow our customers the opportunity to trade with us 24/7 online.
‘Digitisation is going to be key to offering our customers the service that is now expected. Same day deliveries, placing orders online, online visible stock holdings and pricing for every customer. It sounds simple, but this has required significant investment and ERF have made this commitment throughout 2019 and 2020. We have invested in this technology despite the difficult recent trading conditions, as our commitment to the future is unfaltering.
I look forward to heading the group and supporting Andy and his team in the growth of ERF Electrical Wholesalers Ltd.’