Starrett On Tour At ERF Electrical


Come And See The Starrett Demo Van On Tour!

Starrett will be visiting ERF Cannock on Wednesday 1st May 2013 between 7:30am – 12:00pm showcasing there wide range of products available from Starrett.

For further details contact ERF Cannock on 01543 570500


ERF Cannock

Unit 1 AshPark

Hyssop Close

Hawks Green


WS11 7AX.

Aurora Deck Light LED Kits Now In Stock At ERF Leicester


ERF Electrical Leicester now has the Aurora A2-LED 040W deck light kit in stock!


  • 4x round IP66 LED fittings +5m Cable
  • 12v indoor plug in transformer
  • 10 way junction box with 10m cable
  • A2 –LEDS001 slave unit allows an extra 6 lamps
  • Additional Lamps Available

Call sales on 0116 262 8421 to place your order & brighten up your outdoor space today!!

ERF Electrical Leicester

75 Cobden Street




PAT Testing National Roadshow At ERF Cannock


Need to know more about the changes to PAT Testing?

ERF Cannock is pleased to announce it will be holding the PAT Testing code of practice 4th edition national roadshow on Wednesday 15th May.

The event will be starting at 9am & 11am.

If you are interested, please call 01304 502 236 to book.

Event Location:
ERF Cannock
Unit 1, Ash Park
Hyssop Close
WS11 7XA.

Lee Cooper Set To Release Workwear Shorts

Lee Cooper workwear  are hopeful for a sunny summer this year by announcing they are adding work shorts to there workwear range. There will be two different styles of shorts being added to the range. The basic short with a very comfortable fit with 2 side pockets and 2 leg pockets. Also being released is a pair of shorts with holster pockets for the worker who wants all the tools for the job at their fingertips.

Contact your local ERF Electrical Wholesalers branch for more information..

LED Lighting At Verge Of Economic Breakthrough

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LED lighting at verge of economic breakthrough says McKinsey study

According to a recently published study of McKinsey, energy efficient LED (Light-emitting diode) technology will get its economic breakthrough in 2013. By 2020, the study says, the LED’s market share in the lighting market will reach 70%..

The New ERF Essentials Catalogue

The New ERF Essentials catalogue has now been released, busting with Essentials stock & great offers!

ERF Electrical has now made it easier then ever to get hold of the new Essentials catalogue.

  • Collect the Essentials catalogue from one of our 10 ERF Electrical branches
  • Request a copy of the Essentials catalogue by post through our ERF website
  • Download the Essentials catalogue from the ERF website


ERF Electrical Website Makeover!


Our website has undergone a major makeover. Please find below what has changed.

• Brand new company logo
• Modern design & easy to use navigation around the site
• Essentials catalogue available to download as a PDF file
• Extensive product guide
• Up to date company news, offers and promotions

And if that wasn’t exciting enough you can follow us on Facebook and Twitter.

Find us on Facebook by searching ERF Electrical Wholesalers
Follow us on Twitter @erfelectrical

It couldn’t be easier to contact us or be notified of the latest offers around the branch network. ERF Electrical the Electrical Wholesaler of choice..

New Appointments April 2013

Sales Manager
ERF Nottingham
Hello everyone, my name is Barry Gurney, and I am the newly appointed Sales Manager at the Nottingham branch of ERF. I would like to welcome all customers new and old, and look forward to building a long and prosperous business relationship with everyone. With over 25 years experience in the electrical wholesale business, I am sure that myself, and the staff here at Nottingham, along with the support of all the major suppliers behind us, can offer our customers all the support and help they need. I hope to see and hear from you soon.


Sales Development
ERF Leicester
Hello my name is Rameshchandra Mistry well known as Jerry Mistry in the trade. I have worked in our industry for the past 30 years, mainly as a distributor in cable and cable management systems market.

I have served in the TA for the same amount of time as a part time soldier and retired as a Captain in the Royal Artillery.

Thankyou to ERF Electrical for employing me as Business Development Executive for Leicester branch to look after new and existing customers. Please remember this one quote:

The impossible we do at once but miracles take a little longer.


Sales Development
ERF Ilkeston
Having a strong background within the (HVAC) Heating, Ventilation & Air Conditioning trades, I will be looking to bring in new custom from this area whilst developing the core business in the local market place of Ilkeston. Having previously worked for other independent wholesalers I am really looking forward to the challenges that await us and sharing in the success of the branch.

For enjoyment I like supporting Liverpool football club, watching formula one and restoring classic cars. The most recent of which was TR7 V8 convertible..

New Appointments March 2013

ERF are delighted to announce the significant strengthening on our customer facing and management team. The last quarter of 2012 saw four new arrivals within key roles, each bringing with them specialist experience ranging through building materials, lighting technologies and industrial machine controls as well as many years of electrical wholesaling experience.

As a result of investing into wider industry knowledge within our Management Team, ERF’s customers can expect to see a significant enhancement of products and services during 2013 with new and exciting business opportunities for both ERF and our installer partners.


Business Manager ERF Newark
Having worked with a large national builders merchant in branch and area sales management in Lincolnshire for the past 5 years, and previously in Project management for house builders, James brings with him a wealth of management experience with contracts, sales, and staff. James has shown his ability to grow and keep his customer base and sales year on year within previous roles in a difficult market, and brings with him a focus to deliver service levels above and beyond expectation to Newark branch and its customers. In a competitive marketplace James is keen to make ERF the branch of choice in what is a large catchment area, not only by bringing in business new and old, but by building relationships and trust with our
customers and delivering service levels and maintaining them year on year.




Business Manager ERF Blaby
Hi I am Alan Davies the original branch manager of ERF Blaby and now the new branch manager of ERF Blaby. I felt very privileged when given the opportunity of returning to the family business and taking up the reigns once again at ERF Blaby. I bring a wealth of experience with me to Blaby and hope to expand on what is a very well organised business with an extremely good customer base.

For enjoyment I like to walk my 2 dogs attempt to play snooker and darts also follow Swansea (ex Mumbles boy) and Leicester City football clubs at least 1 of the above is healthy. Also my wife and I love to holiday around the UK taking our dogs with us (shame about the weather sometimes) but we make the most of it anyway..

ERF Cannock & Wolverhampton Projects Division Merge

ERF Cannock & Wolverhampton projects division merge to create one of the largest Electrical Wholesalers branches in the West Midlands.

Opening on the 2nd January out of a our new 11,000 sq ft premises in Cannock the new business is a very exciting venture for ERF. With a 5,000 sq ft mezzanine and new purpose built training suite Paul Donaghy and the team are fully equipped to bring a whole new service dimension to the market place.

Paul’s vision of wholesaling for the future is not better demonstrated than by the branch’s 1,500 sq ft trade show room, an area where our customers not only get an opportunity of self selection, but also get to see many new and innovative products in working order.

Details of a ERF Cannock’s Open/Trade day in the spring will be released very soon, but for the time being here is a flavour of what this exciting innovative business has to offer:

  • 16 strong, fully trained experienced electrical wholesaling team
  • £400,000 stock holding housed in 11,000 sq ft unit including: – Full “Essentials” catalogue stock profile -Complete stock profile of many major market leading brands
  • 1,500 sq/ft trade counter area with 3 dedicated and experienced staff
  • 8 strong, dedicated and experienced Sales team
  • Commercial fleet of 5 vehicles ranging from a Luton van capable of handling 6mtr lengths to a small fast response sprinter.
  • 1 hour “Call and Collect” service. – Call 01543 570500 and your order will be processed and ready for collection within 1 hour.
  • New extended opening times – 7.00am – 5.30pm Monday – Friday
  • “24 HOUR – 7 DAY Call Out” service – 07977 254463 or 07968 415843
  • Purpose Built Training Suite for Customer, Supplier and ERF use.
  • Call Paul Donaghy to arrange use of this free facility for up to 30 delegates.