New Appointments March 2013

ERF are delighted to announce the significant strengthening on our customer facing and management team. The last quarter of 2012 saw four new arrivals within key roles, each bringing with them specialist experience ranging through building materials, lighting technologies and industrial machine controls as well as many years of electrical wholesaling experience.

As a result of investing into wider industry knowledge within our Management Team, ERF’s customers can expect to see a significant enhancement of products and services during 2013 with new and exciting business opportunities for both ERF and our installer partners.


Business Manager ERF Newark
Having worked with a large national builders merchant in branch and area sales management in Lincolnshire for the past 5 years, and previously in Project management for house builders, James brings with him a wealth of management experience with contracts, sales, and staff. James has shown his ability to grow and keep his customer base and sales year on year within previous roles in a difficult market, and brings with him a focus to deliver service levels above and beyond expectation to Newark branch and its customers. In a competitive marketplace James is keen to make ERF the branch of choice in what is a large catchment area, not only by bringing in business new and old, but by building relationships and trust with our
customers and delivering service levels and maintaining them year on year.




Business Manager ERF Blaby
Hi I am Alan Davies the original branch manager of ERF Blaby and now the new branch manager of ERF Blaby. I felt very privileged when given the opportunity of returning to the family business and taking up the reigns once again at ERF Blaby. I bring a wealth of experience with me to Blaby and hope to expand on what is a very well organised business with an extremely good customer base.

For enjoyment I like to walk my 2 dogs attempt to play snooker and darts also follow Swansea (ex Mumbles boy) and Leicester City football clubs at least 1 of the above is healthy. Also my wife and I love to holiday around the UK taking our dogs with us (shame about the weather sometimes) but we make the most of it anyway..

ERF Cannock & Wolverhampton Projects Division Merge

ERF Cannock & Wolverhampton projects division merge to create one of the largest Electrical Wholesalers branches in the West Midlands.

Opening on the 2nd January out of a our new 11,000 sq ft premises in Cannock the new business is a very exciting venture for ERF. With a 5,000 sq ft mezzanine and new purpose built training suite Paul Donaghy and the team are fully equipped to bring a whole new service dimension to the market place.

Paul’s vision of wholesaling for the future is not better demonstrated than by the branch’s 1,500 sq ft trade show room, an area where our customers not only get an opportunity of self selection, but also get to see many new and innovative products in working order.

Details of a ERF Cannock’s Open/Trade day in the spring will be released very soon, but for the time being here is a flavour of what this exciting innovative business has to offer:

  • 16 strong, fully trained experienced electrical wholesaling team
  • £400,000 stock holding housed in 11,000 sq ft unit including: – Full “Essentials” catalogue stock profile -Complete stock profile of many major market leading brands
  • 1,500 sq/ft trade counter area with 3 dedicated and experienced staff
  • 8 strong, dedicated and experienced Sales team
  • Commercial fleet of 5 vehicles ranging from a Luton van capable of handling 6mtr lengths to a small fast response sprinter.
  • 1 hour “Call and Collect” service. – Call 01543 570500 and your order will be processed and ready for collection within 1 hour.
  • New extended opening times – 7.00am – 5.30pm Monday – Friday
  • “24 HOUR – 7 DAY Call Out” service – 07977 254463 or 07968 415843
  • Purpose Built Training Suite for Customer, Supplier and ERF use.
  • Call Paul Donaghy to arrange use of this free facility for up to 30 delegates.


ERF Challenge Raises £26,694 for Charity!

At the end of September Ashley Smith and I set off with three customers to climb Kilimanjaro for 4 very deserving charities. The experience was fantastic but made worth while by achieving the raising of a considerable sum of money.

I have put a few pictures from the trip and highlighted the money raised by those who went. We would all like to thank you for your support before, during and after the event and for the kind donations made to our charities.

I can confirm that 100% of what was donated went to the charities directly and the cost of the trip was donated by ERF as our charity donation.

Andy Flavell of K&F Electrical went in support of Birmingham Children’s Hospital. He raised £2,430

Paul Fisher of DES Electrical went in support of When You Wish Upon a Star. He raised £2,912

James Carney of PMS Electrical went in support of The British Lung Foundation. He raised a staggering £6,352

Ashley Smith and I went in support of the Motor Neurone Disease Association. We raised the sum of £15,000 Thanks to a very generous final contribution from an anonymous friend.

We raised the unbelievable total of £26,694 between the five of us. This figure was beyond our expectations at the start and makes the effort and training all worth while.

We will not be embarking on a charity event during 2013 but will be planning something for 2014. If you have any ideas of what you think we should do or if you have had something in mind but need the drive of a team to support you then let me know. I have a couple of ideas of my own.

I would like to end the Kilimanjaro experience with a big thanks to those who supported us, to my fellow walkers and especially Ashley Smith.

Thanks and if you have any ideas email me at